A Yorkshire Story...
Supermum of Harry and Hettie, Rebecca Crawforth found her love for beauty at a young age after stumbling into a career in beauty. Rebecca went on to successfully own two salons, win numerous awards and employ over 40 members of staff.
After becoming ill in her late 20’s, Rebecca took some much needed time out to concentrate on herself and her family and this is when she first dreamt of ‘Navy Professional’.
After noticing the industry was reliant on sub standard tooling which had often been adapted from other industries such as dentistry and watch making, Rebecca knew she wanted to change the industries tooling and not settle for an average solution, she wanted to get it right and set a New British Standard. With more than 16 million tools ending up in landfill it was time for change.
Rebecca knew research had to be done, and met with many well-established international and UK based tool manufacturers to find what she was looking for, this is when she met with a British manufacturer and immediately knew that this is where she would develop the tools.
Working closely with a family-run manufacturing company with decades of experience Rebecca originally hand-picked and perfected each tool for the ‘Navy’ range right in the heart of Sheffield.
As hygiene and precision were always the highest priorities, it was decided that the tools would be made using a unique titanium coating. The titanium coating would give each tool added strength and durability, with the added benefit that bacteria are unable to adhere to it - it also gives them their signature gold colouring.
Rebecca also worked closely with Dr Patrica Fenton MB BS - (NHS Trust Director of Infection Prevention and Control 2001-2013) to establish NEW salon hygiene practices to replace the old style Blue Disinfectants which are often misused and confusion.
“It’s been decades since the industry has had a shake up and I feel with the ever growing hygiene-conscious consumer, now is time to ensure we carry our tools with pride and show what an incredibly powerful industry we work in. No longer is it the high school drop-out career choice but an industry in which is free of discrimination or limitations, a industry where you can choose what success you want by simply how hard you wish to work.”
Rebecca looks forward to being at the forefront of the next generation of tooling within our ever-growing industry and has an exciting strategy in place for the future of ‘Navy Professional’.
Listen to more from Rebecca on The Beauty Edit Podcast - HERE