2024 Beauty Trend Predictions

The New Year is the perfect time to refresh, rebalance and reset. We have pulled out our crystal ball of beauty and had a look at what we think will be the newest and biggest beauty trends of 2024!

This is your sign to mix things up...

'Beauty that Heals'
Hasn't it been amazing to see how our beauty routines are becoming more and more linked to taking care of our mind, body, and soul? More of us are choosing 'beauty that heals' products and practices, reflecting the belief that when we're in balance, it shows on our skin. Here's to transforming our skincare routines into a holistic haven of wellness. Let's keep glowing, both inside and out!

Credit: Who What Wear

Upcycled candles and perfume bottles
Being eco-friendly is becoming more and more present within the makeup, skincare, and beauty tools industry (and rightly so!) So we think, with more and more people striving for a sustainable lifestyle, there's a huge change that we'll be seeing more accessories such as old candles and perfume bottles, upcycled into boujee and useful salon decor.

Credit: @hannaahkimm

Male Beauty
It's 2024, and the world of men's beauty is not just thriving, it's celebrated! Gone are the rigid conceptions of what men 'should' be, replaced with a new, wider embrace of what beauty really means. As society keeps evolving, so do our understandings of masculinity, freeing us all up to express ourselves in new, exciting ways.
After all, everyone deserves to look and feel their best, right? Let's keep breaking those barriers and growing the beauty family!

Credit: birdie

Skincare Infused Makeup
These genius products not only glam up your looks but also sneak in a little TLC for your skin. They pack a punch with hydrating, skin-protecting, and vitality-boosting ingredients. So, while you're looking glam in your makeup, you're also nurturing your skin. We're all waking up to the fact that some traditional makeup can be bad for our skin, causing all sorts of issues like clogged pores and breakouts. Skincare-infused makeup counters this by being amazingly kind and gentle on your skin.

Credit: Classically Cait